How to Analyze Your Business Website Like a Pro
Your website is your business’s digital storefront – it’s the first impression potential customers have of you and an opportunity to excite them about what you offer. But how do you know if your website is actually doing its job? In this blog post, we’ll show you how to analyze your business website like a pro so that you can get the most out of it.
We have a great website checklist here for you to see if your website is running the way it should.
Look at the Analytics
The first thing you should do to analyze your website is taking a look at the analytics. Google Analytics provides detailed information about who visits your site, such as their location, device used, and what pages they visit. This data can help you see which parts of your website customers are responding positively to, and which areas need improvement. For example, if most visitors are coming from mobile devices but the mobile version of your site isn’t optimized, then this could be an area where some work is needed.
Check Load Time
You should also look at how quickly your site loads on different devices and browsers. Slow load times can lead to frustrated customers who promptly abandon your page in search for something faster. To improve load times, consider compressing images and reducing unnecessary code on the page. You should also check for broken links or 404 errors – these can negatively impact user experience and decrease conversions.
Current Content
Finally, make sure that all content is up-to-date and relevant to potential customers. Content should tell a story about why someone should buy from you or use your services instead of competitors. Make sure that all content fits within the overall message and brand story that you are trying to convey with your website as well as any other marketing channels (social media accounts etc.).
Setting out to analyze your business website may seem daunting but with the right tools and guidance, it doesn’t have to be! Taking time to understand how customers are interacting with your site will ensure that they have positive experiences while browsing – leading them one step closer towards becoming paying customers! Use our tips above to start analyzing like a pro today!