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Tracy Explains Why Your Website Matters!

Hey, welcome everyone. This is Tracy Thomas with RevTalks, and I’m here to talk to everybody today about some of their websites and some of the different concerns we’ve been having that we’ve been seeing come through emails and text messages and some of the different platforms we have out there. Basically, when it comes down to a website, there’s websites and there’s marketing platforms, if you will, and not every website’s been built the same. So for most business owners out there, you’re really looking for a solid marketing style website, a website that’s going to do something for you, right? Not something that somebody just built out of the garage or a family or friend built something that… It might even be a web developer, nothing wrong with web designers, web developers building an actual website for you and your business.

However, if they don’t have that marketing background, which hopefully they do, that plays a large role. But if they don’t, it can really seriously hurt you. So we’re going to talk a little bit about that today and kind of go through it. Now, keep in mind, anything we do in our checklist, we have a website checklist we give to people to check out and kind of go through each things, you can go through every single topic and item line by line and kind of look at your site, get an idea of what it looks like and how it’s operating. And then we have some free tools if you come to any one of our free workshops, there’s a bunch of free tools you can get. There’s some paid ones as well that you guys can use and track your website and how well it’s working on a daily basis, whether it’s something as far as keywords, whether it’s search engine optimization, if you’re diving into the deep and you have somebody that’s working analytics, we can even go into a little bit more detail on that.

So I’ll screen share with you a little bit here and show you just a few things we can go through. So I’ll kind of scroll right down through here. It’s a new workbook we’re coming out with. It’s actually been out for a couple years, but it’s a newer updated one. But basically, when we say responsive design, there are still so many… This is kind of an older term. It’s still around, but for the most part, a lot of websites being built now are just automatically responsive because of whether it’s a WordPress or if you’re even some guys that are doing it themselves, their sites don’t really rank the best. But if you got to do it yourself type of website, it’s Wix or GoDaddy, even those themes are responsive now. But there are a lot of websites on the internet right now for business owners that they just don’t know.

And the old saying, “You don’t know what you don’t know?” Well, we’re here to tell you, you need to know. You need to make sure that your website is responsive. And we’ll talk a little bit more in detail on that in a second here. But content and design is a big thing. Navigation for users. And then the marketing platform. Do you have a strong ROI on it? How do you calculate your return on your investment? Most larger companies will always manage taking care of return on investment. Smaller businesses sometimes, they don’t pay attention to it. And it’s something that you can really, I mean, you can take your company to the next level just simply by paying attention to that return on the investment.

And let’s go over some of that stuff. This is a rough draft, by the way, this book isn’t released yet. Something I’ll be releasing sometime on the next month or two here. So. And I’m going to only cover some. We can’t go through all of them today. We only get a 20 minute session, so for RevTalks here. But is your website easy to read and displayed well on your cell phone or computer? Basically when it comes to responsive design, you need to look in your area. Now, some people will say, well, mobile is 80, 90% of people using mobile. That’s not a true fact mobile. Most people are using mobile, but not in all areas. So it really depends on where you’re at.

I mean, we have people that are in Miami and then we have people that are in New York. We have people in Ottumwa Iowa. We have people in Racine, Wisconsin. We have Amherst, Virginia. I can sit here and go on. In the rural areas, sometimes that plays a large role and whether they’re on the computer or whether they’re on their mobile device and they still could be purchasing a product or service. So keep that in mind.

 

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Learning the Difference: Influencer vs Content Creator

Tracy Lee Thomas:

Hey. Welcome, everyone, this is Tracy Thomas and Greg Moody. We’re here with Rev Talks. And we’re going to be going over a couple topics today about influencers and content creators and what the difference is. And I’ll do a little screen sharing here a little bit with everybody. And we’ll see if everybody’s enjoying the content we have today. So let me go ahead and screen share.

Greg Moody:

Yeah, Tracy, I think this is really important for everybody to understand. I think everybody’s hearing the idea of having content on the internet. Bill Gates coined the term, Content Is King. And what that means versus being an influencer on the internet, and I think there’s a lot of noise out there, as there is always when it comes to internet and online marketing, and what’s going on, and so much information that it’s hard for business owners and people that are trying to get their customers to listen to them and potential customers to listen to them to know what to do that’s right. And that’s, I think, what we do a really nice job of, and I’ve always admired what you do in terms of getting the message out in a clear way so people know exactly what they should be doing and spending their effort, time and money on to get things… To do the right thing. And being an influencer is really important in a business, but understanding how content creation fits with that is critical.

Tracy Lee Thomas:

Yeah, again, valuable points there, for sure. I think, Greg, some of the topics we always talk is people… They want to create the content. In their mind, they want to create the content. Whether it’s writing a blog, but then they’re not a writer or whether it’s taking some photos, they might be good at photos. But sometimes it’s just hard to get to that… Creating the content or to map out what that content is. We have a blueprint that we offer everyone, that’s also free. You guys are welcome to… Somewhere in… Throughout this podcast, you’ll see some different links here. You guys can go ahead and schedule a time to meet with us, and we can talk to you guys about that. But basically, an influencer… What really is an influencer? Someone that’s knowing… They know their connection is so valuable to their audience and you can use to them as an influencer to help your business grow. So a lot of business owners like… Greg, you and I have been influencers in there.

We’ve been influencers many, many, many years, back when we were personally running our martial arts school within our community. If we asked for something to be done, whether it was a public school, private school, whoever it was, people wanted us to be around because we were an influencer because we drew traffic to their venue. And I think that right now, for whether it’s a martial arts school, whether it’s a doctor, a law office, whatever it is, you guys can become an influencer. There’s a couple ways we’ll talk about that a little bit. We kind of want to make sure everybody understands what the difference is. And the content creator… And every influencer is not a content creator. Greg and I both been creating content… I don’t know, how many years, Greg? It has been in… Years and years. We’ve been creating content forever. I don’t care if it’s emails. I don’t care if it’s blogs. We’ve just been creating content left and right.

Greg Moody:

Well, I think even pre-internet. Pre internet becoming big, we’ve been in business before that.

Tracy Lee Thomas:

Yeah.

Greg Moody:

And we were creating content, writing books, creating handouts… And not just flyers and advertisements, but also information that schools would find valuable. Information that parents would find value. Information that our potential prospects have find valuable. Information that other businesses that we worked at back then, if it was a chiropractor, doctor, lawyer, or some other business that those companies would find valuable or that their prospects would find valuable. I mean, this isn’t really, in a way, a new phenomenon that you would need to provide valuable information for your prospects. That’s one reason they would pay attention to you. But then also being an influencer means that you are somebody that has some authority, that is an expert in your field, so that then people will listen to you about what they want, if it’s maybe your product, but also maybe what they want in other areas that are things around your product.

My son is in college and he was talking about his professor, talking about the guy who is the best battery salesman in the world. Well, he was so good that people started coming to him to learn about batteries. I didn’t mention this to you before, Tracy, but he, This guy was the best battery salesman for commercial batteries. But people would come to talk to him about other different types of products around their manufacturing plan. He didn’t sell anything about those types of things, but he was so good at. He had such a good influencer about that particular product that he was in a niche for that people that were also going to buy his product would talk to him about other things. So he became an influencer. And this had nothing to do with the internet. So this is not really a new thing. It’s a really fundamental thing, creating content, and that is related to becoming an influencer and becoming an expert.

Tracy Lee Thomas:

Yeah. And like I said, it’s been around forever. 

Greg Moody:

 Where I think people when they hear this kind of stuff about creating content and you said, “Well, people don’t…” We tell people to do this kind of stuff and they say, “Well, I’m not an artist” or “I’m not a writer” or “I’m not good at making videos.”

Or “I don’t feel confident about making videos” or “I don’t.” We hear that all the time, and we can help you with all that but what we then have people do or I hear this story about, “Well, yeah. But I’m spending money on Facebook” or “I’m spending money on other types of marketing. Spending money on things.” Well, when you spend money on all that stuff, but you haven’t done this fundamental stuff right. Creating content and becoming an influencer, then you’re spending a lot more money than you need to. If you stop spending that money, all of your marketing goes away, all the work that you’ve done to build your business goes away. I think you said, it’s like putting your marketing on steroids.

You’re putting all kinds of money into spending money to get traffic, rather than actually fundamentally being the authority and being the one that has a lot of information out on the internet. Tons of our clients, we help a lot of our clients do all kinds of online marketing in all kinds of areas, including Facebook and AdWords and all kinds of different areas, we definitely support doing that. But we want to make sure that you’re fundamentally… Have the good fundamentals that you should have in terms of creating content and being an influencer first. That usually should come before spending a lot of other money on other things.

 

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Power Up Wednesday~Expand Your Business In 2022

Greg Moody:

All right. Well, we’re here for Power Up Wednesday Workshop. And I’m Greg Moody. And we got Tracy Thomas here.

Tracy Thomas:

Hey, sorry about that. I had a little glitch, a frozen screen.

Greg Moody:

Yeah. We’re getting started with our first one of 2022, and we’re looking forward to seeing everybody.

Tracy Thomas:

Yeah. We’re excited about the Power Up Wednesday workshops. And anybody, I mean, that are on here now and the ones that’ll be receiving this, if you subscribe to it, you’re going to be getting this. There’s three versions of it, basically. You can get it in the audio, the video, or transcribed into a blog where you can read. So, it’s however you want to look at it, view it, listen to it, or read it.

So, today, we’re going to be talking about three topics, actually we’ll be talking about three topics just about every time. But one of the things, we had a questionnaire that went out to a bunch of business owners. And some of the issues we had, or that I should say the business owners had, they wanted us to ask for some solutions. They asked for some solutions to some of the problem solving issues with strategies and tactics that they were having, Greg. And I think it’s really interesting because a lot of them were right up our alley and what we were going to be talking about this time. So, it really covered the website to the marketing and business.

So, the first one we’d like to talk about a little bit is the websites and what you need to do in 2022. And those topics are everything from landing pages to buying funnels, and then the call to actions and offers, which a lot of you out there are asking, what’s the best offer, what’s the best call to action? And really, I think Greg, that the biggest issue they have right now is what needs to go on their landing page.

And in 2022, we know that, obviously the term SEO and searches optimization, I think it scares people, but at the same time you get so many different mixed messages out there. You got everything from GoDaddy sites, to Wix sites, to these do it yourself sites, that just, they don’t perform as well as online. And they’re not optimized. And I think the people that are, we can see some of the people that are emailing us on that survey and asking some of those questions, you guys had a different type of site. It’s a do it yourself site. It’s not in the same ballpark as a marketing platform. And we’ll talk a little bit about that. But Greg, if you want to add any notes on that, that’s one of the biggest concerns we’re seeing out there regarding to the question they’re asking about landing pages.

Greg Moody:

Yeah. I mean, I think we get a lot of different business owners talking to us. And one group of business owners tries to get really involved, and maybe build their own site or try to get really connected into the tactical part of the work. And the problem on that side is, is that it’s more technical than you probably should be spending time with. If you’re a doctor or a lawyer, or a chiropractor, or a martial arts schooler, we work with a lot of those, or an HVAC company owner, or any of those types of business, any business really, you should be an expert at your business. And to be an expert at a lot of the technical parts of things like online marketing is, it’s a full time job. So, it’s great if you’re involved. And we want to make sure you’re educated enough so that you know enough about the marketing that you’re spending money on.

We definitely want to make sure that you understand it. However, for you to be an expert at it, enough to be effective, is more time than you should be spending. You should be delegating a lot of that work.

 And then there’s another group of owners that don’t want to know anything about it. And they just abdicate to all these people that are selling them things that they hear like SEO, or Facebook marketing, or other things. So, there’s another group of business owners that abdicate all their work. And what you need to be able to do is get the sweet spot in between there, so that you’re delegating and outsourcing as much marketing as you possibly can, as much of your business as you possibly can, but still be doing the stuff that’s really important to you.

So, I guess to go along with what you were saying, Tracy, is we see people that have their website, for example, truly, the fundamental part of what their business market is going to be and what they outreach to their customers nowadays, because everybody is using their cell phone or their computer, or their digital devices to communicate with people. And they build a do it yourself website, or they spend very little money to have their website built. And it ends up being really effective, is their base tool for what they’re using, rather than having a professional company like RedMark, or even like another professional company build their website and do things right.

So, you have to understand enough. And what we’ll hopefully help you with today is understanding enough, so that you can do that correctly and outsource it correctly, and understand what you’re getting into and understand what’s really going on in 2022, rather than try to take on that job yourself, which you really can’t handle that job yourself, even if you’ve got a technical background.

 And so, we get a lot of questions, like what’s the best offer? What’s the best way to do SEO? And that’s such a broad question. And it’s such a big question, that it’s not just a black and white answer, a really quick answer that we can give you in two seconds.

Tracy Thomas:

Yeah. Good valid points there. And for you guys there listening or watching right now, understand that on the landing page, the common error we see on the landing page is there’s no way of, a lot of you don’t have a way of in everybody’s objective and what they’re doing in a business versus service and product might be somewhat different. You might be trying to sell a product or a service online. You might be just looking for a lead generation. There’s a lot of options out there. But for the most part, you need a way to somehow capture that lead or sell them right there. And that’s above the fold. And when we refer above the fold, it’s basically the bottom of your screen. So, you want that call to action offer, which we’re going to talk about here in a second, a little bit more in detail, but you need that basically to be above the fold.

Now, there’s a lot of theories out there that you can get your clients engaged, or just say your visitors engaged on a website, and may basically get drop them in that buying funnel, if you will. And this all plays a role. And then determining where the top of the funnel, or the middle of the funnel and the bottom of the funnel, where you’re going to be selling them, or what you’re going to be offering them at different points of the funnel. And we’ll talk a little bit about that right now.

But basically in the landing page, you need to look at a couple things. One is, if you’re pulling up your website right now, you want to have make sure your phone number is at the top of your page. Is your phone number at the top of the page? Is it easily accessible? And don’t just look it on your computer. So, whether you have a laptop, a desktop, make sure you’re looking at least one of those, and then as well as do you want to look at mobile? What does your mobile device show? Do you have a phone number that’s really easy for them? Now, it might not just be the phone number. It might just show the phone, the icon, but you need that at the very top of the page. And in some cases for some businesses, they need it several times throughout the website in different pages, and where that’s at.

Greg Moody:

To add onto the point there, when you’re saying several times, and for some businesses, what you got to understand is when we’re working with the business, we test these things and we design these things, specifically for that kind of business. There’s some businesses that you need it in multiple places, and some that you don’t. It just depends on the type of business, and the heat map that we run for the website. And these are pretty, I’m not saying they’re overly technical, you couldn’t understand them as the business owner, but you do need to understand them. But these, it’s more of a job, than a lot of times we get asked that question of where should we put the phone number? Well, it depends. It depends on the particular type of business and how the customer is reacting to where the phone number is located on your page and how they’re responding to you. And that can make a double or triple, or four times, or 10 times response on your way website. It’s a massive difference.

Tracy Thomas:

Yeah, Greg, why don’t you cover while you’re at it, and let you just take that lead. When you’re at it, why don’t you talk a little bit about the confusion with the eyes of the business owner saying, “Oh, I like the site.” But then Google is saying, “Oh, the site needs to do this based off analytics, A/B split testing, heat mapping.” There’s so much involved with that, the average to do it yourself. You just can’t do in that efficiency that you were talking about, that percentage. I mean, we’ve seen people increase their site by 350%, just go into a well built landing page.

 

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Influencer Marketing 2022

Tracy Thomas:

Hey, welcome everyone. This is Tracy Thomas and Greg Moody here at Rev Talks Podcast, and we’re really super, super excited about our business planning for 2022 and what we’re going to be reaching out to everyone today with. You guys are going to be in for really a good, I don’t want to say a surprise, but the influencer marketing, it’s arrived and it’s here to stay. When I say it’s here to stay, in 2022, if you’re not on board with this, you’re just going to be well behind in 2023 and 2024. So, let’s just listen in guys and hope you really enjoy.

Greg, anything you want to add onto that with regards to what we’re going to be doing?

Greg Moody:

Yeah. I think there’s a lot of different ideas about what influencer marketing is, and probably everybody on the podcast here has heard about influencers. We’re going to really get into what that means and how you can use it for your business, and how you can be an influencer or use other people as influencers. So, it’s really critical that you know this. You really can’t avoid understanding influencer marketing for growth in 2022 and beyond right now. It’s really critical for your business.

Tracy Thomas:

Absolutely. Absolutely. Yeah. So, maybe we start off with a couple of these… Like what is the influencer marketing? This question comes up a lot of times, people ask us, “What is an influencer marketing?”

 Influencer marketing, there’s quite a few things that it does and what it is, but basically you’ll see it a lot with, people will reach out to other people to get somebody that could influence their business. That could be everyone from a blog, that could be from a podcast, somebody outside your organization. It could be a movie star. It could be a singer, but really what we’re seeing now with success and all the data we’re seeing last year and how it’s become a niche, influencing marketing is really more about people in their local communities using local people or themselves.

What we saw, and Greg and I are going to talk a lot about today is, how we’ve really grown in the last two years or helped our companies grow that we’re working with the clientele with as far as the influencers as an author or someone who has a white paper on their website. They’re their own podcast, their own blogs on their own website whereas… Greg, you can add in a little bit here in a second here.

 I think, Greg, what we see commonly is, we see a lot of people they’re podcasting. They’re podcasting on this podcast platform, which is really awesome. You’ve got all these people subscribing and everything else, and you might even make some money off Google with people clicking on your podcast and whatnot or YouTube video. But the podcast on your website is about generating traffic.

 So, if you’re a plumber or you’re a doctor or you’re a lawyer and you have a podcast on your website, and you’re the influencer and people are going there to see you, that’s what makes the huge difference, increased traffic. That’s what an influencer really is all about, increasing the sales in your business.

Greg Moody:

Yeah. It’s really important to keep… There’s a couple things you said there, Tracy. One thing that’s really critical is to keep in mind what your objective is. So, the first thing that you started talking about is, what is an influencer and what that means. In the olden days, an influencer would’ve been, you hired a movie star or you hired a sports personality to be the spokesperson for your business. You hired William Refrigerator Perry, who used to be the guy that people would hire.

Tracy Thomas:

Yeah.

Greg Moody:

Or they’d hire Charles Barkley to be the person to pitch something on your business-

Tracy Thomas:

Spokesperson, yeah.

Greg Moody:

 Yeah. Right, but what happens on the internet because there’s so much breadth and scope of what happens right now online is, you can be the influencer. Well, how do you get to be an influencer? By being an expert in a lot of different ways, but what’s critical about being an influencer is, you have the objective in mind for your business.

So, what people get confused about is, if you can now be a celebrity or an internet celebrity, or in your niche and be well known as a plumber, a lawyer, a doctor, martial artist, chiropractor, whatever you are, what’s the purpose of that? So, the purpose is to drive traffic to your business so that you get more new clients or new members or sales of product or whatever the objective is for your business.

 It’s the same way if we write a book, if we help our clients write a book… We published tons and tons of books this last year, it’s been really booming for us to help our clients publish books, we’re writing the book with the objective of getting more clients or getting more sales or getting more things happening in your business. So, we’re influencing people so that it makes you more of an expert in your business, but with an objective for the right type of traffic that you want in your business. That’s what everybody needs to have in mind, both of these pieces.

So, an influencer can be somebody that’s famous for an external reason. That’s okay and that’s the way it used to be, but now it can be somebody that’s more well known for have an authority and being an expert. Preferably that’s you, but you can also use other people that bring expertise to you and combine those two types of ideas so that people recognize you in your business as somewhere that they’d want to go, somewhere that brings traffic to them.

Tracy Thomas:

Yeah, and when you said that, Greg, one of the things I’m about touch base on what you said was really important, that we want them to be the influencer. Greg, we hear this a lot, everybody in our company hears this all the time, that they don’t believe they can be an influencer because they don’t have that brand or they don’t have that name.

Well, everybody has to start somewhere, but remember, having something simple as having a book on your website as an author or a white paper or a blog or a podcast that people are coming and seeing on your website, that just does I mean extremely well. You’d be really amazed at what percentage of increased traffic would go to your site because you are seen as an influencer. You’re seen as someone big and powerful within that industry or within that niche, whatever that is.

 Like Greg was mentioning objectives, whether it’s plumbing, chiropractor, martial arts, whatever that is. If you’re a martial artist and you have a book of you doing a kick or a book of you doing women’s self defense and the book’s on there and you’re talking about women’s self defense and you’re an author, you are going to be seen in a different… Remember, we’re looking at the personas of how people shop so you’re going to be seeing quite different from the visitor going to your website that goes to your website with your book on it, versus somebody that has a website that may even be a better website necessarily.

 I doubt that it’s going to be if it’s ours, but it might even be a better website. What it’s not going to have is that author, that influencer marketing, which is you being an author. We’re typically seeing about 24 to 30% increase on traffic with downloadable books and white papers.

Greg Moody:

Yeah, and we want to be able to understand that, you mentioned an author, which is just one of the channels that you can use to be an influencer but if somebody really high status, influencer would also… Another way you could say that would be having high status. It’s not that you need to be egotistical to have high status, but let’s face it, you’re marketing your business.

So, what you want to do is, show up better than other people or show up in more places than other people. Have your customers look at you in a better light than the other competitors out there, or the other options that they have. I mean, if you’re selling one Italian food, they have other options of types of food, not just Italian food. So, we want to make sure that you look like the most important food option that they have available.

So, we want to make sure that your status is higher than everybody else. If you think about status in American society or world society, like having a PhD, for example is about one in 1,000 people, about 0.1% of the population has a PhD, but only about 0.02% of the population has written a book. So, just by writing a book, it puts you in a new status level.

The other thing that people don’t realize I think when they think, “Well, I can’t be famous,” or, “I can’t be looked at as an expert because I look around and there’s other people that might be more of an expert than me,” well, yeah. But most of the time, those people that you look around and think are more of an expert than you are not writing books, but they’re also not reaching out in all the different channels that they can reach out.

They don’t have as much social proof of testimonials. They don’t have social media out in as many channels and in many ways is that what we help our clients do. They don’t have blogs out. They don’t have podcasts out that you mentioned before, or their podcasts are on a different platform that’s not connected to their website. They’re not in other digital media. They’re not doing print media properly. They’re not in many, many other places.

So, it’s really relatively easy to show up better than your competitors or the other people in similar niches. It’s really not that hard if you do it correctly, if you’re focusing on the right things and that’s what we help people do. So, to be an influencer is showing up as more of an expert, more of an authority than anybody else and it’s relatively easy.

I mean, we need to go on to the next topic here, I guess because I think we’ve pretty much thoroughly covered that.

Tracy Thomas:

Definitely. Definitely.

Greg Moody:

Let’s look at influencer marketing stats and this is really amazing when you think about… Maybe you haven’t been convinced that you need to be an influencer, but the stats on this are pretty amazing.

Tracy Thomas:

Yeah, and do you want to pull some of those up or should we talk about it a little bit?

 

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