One of the best marketing techniques that you can use is to host a book launch event. Even in a world of quarantine! So how do you go about doing this which also helps market your book, virtually! Book launches are any form of activity that is created to promote the release of a book. It is a great marketing technique that is mainly done to create awareness for a book and help initiate sales of the book.
What is a digital pre-order event you may be asking? And if you are, the simple answer is that preorders are books ordered prior to publication. Readers will preorder books for a lot of reasons. Just a couple of those reasons could be they are fans of the author or love the genre of the book.
Have you written a book, whether for fun or work, and want to take that next step to get it marketed to the public? At RevMarketing Publishing we know that doing it yourself can be a daunting task, that is why we have designed our 6 Stages of Author Marketing.
Stage 1-Digital Pre-Order Book Release Event
Stage 2-Virtual Book Release Launch Event
Stage 3-Virtual Author Interview Event
Stage 4-Virtual Book Signing Event
Stage 5-Virtual Author Talk
Stage 6-Author Podcast; New Book Release Event.
Click HERE to schedule a FREE 20-minute consultation with one of our industry experts.
Digital Marketing has changed the method of targeting and finding the audience. There was a time when banners, TV ads, and newspapers were the real source of marketing. But move forward to today; marketing has gone digital.
Investing money and time into Digital Marketing is more than a necessity. And any business that needs to stay relevant must stay up with online marketing trends. With the right strategy, you can target the customers in a cost-efficient way.
Hiring a Digital Marketing Agency has a lot of benefits. So, let’s talk about why your small business needs an online presence.
1. Content Marketing Plan
Creating useful, attractive, and eye-catching content is imperative for any business to prevail. To create an SEO plan, you will need a Content Marketing Plan. To stand out amongst competitors, your business needs to produce the best content that is unique (niche) and useful.
Content marketing is all about creating and posting useful content like news, images, videos, and blogs so that your website can surface online.
2. Search Engine Optimization
SEO is the heart of your content and it is the most cost-effective way to promote your brand. As a small business, you won’t need to spend any money. But, hiring a marketing agency will give you an increased ROI.
Doesn’t it sound surprising that you don’t need to pay for ads to succeed in the online world? As a small business, your focus should be on long-tailed keywords, and you should start from the bottom.
For example, if you’re selling Laptops, focusing on “Laptops” will not be a good idea. You can target something like “Best laptops in the US.” In other words, Long-Tailed Keywords = Less Competition.
3. Social Media Marketing
If you want to get the right audience and sales, you must focus on social media marketing. We all use social media and it is an excellent way to focus on your brand and gain followers online.
A lot of companies started with Social Media, and now they are industry-leading companies. As a business, you should focus on the right tools and strategy. Social media is all about being in trend, so check what’s trending and post stuff that interests your audience.
4. Email Marketing
It’s been a while since email made its buzz. And guess what, email is still trending! It is still the most secure and professional way to communicate with your audience.
Keeping your audience engaged and sending them the latest information can bring real-time improvement. Email is a great marketing tool for different brands. Email marketing strategy incorporates catchy headlines, attractive design, and solving problems that your audience is struggling with in their day to day lives.
Importance of small businesses to be seen online
In 2021, having an online presence is a must. In tough times like these, no one is going to go outside and find your company like it’s the next big box store. Having a planned marketing growth strategy will take your brand from its initial buzz to the heights of success.
Rev Marketing is offering a FREE Growth Strategy Package (GSP) that will help you and your business grow.
Text GSP to 757-632-3497 and get your free link to download the GSP package.